We identify SDSS 0110+1326, SDSS 0303+0054 and SDSS 1435+3733 as three eclipsing white dwarf plus main sequence binaries from the Sloan Digital Sky Survey, and report on their follow-up observations. Orbital periods for the three systems are established through multi-season photometry. Time-resolved spectroscopic observations lead to the determination of the radial velocities of the secondary stars. A decomposition technique of the SDSS spectra is used to estimate the surface gravities and effective temperatures of the white dwarfs, as well as the spectral types of the secondaries. By combining the constraints from the spectral decomposition, the radial velocity data and the modeling of the systems' light curves, we determine the physical parameters of the stellar components. Two of the white dwarfs are of low mass (Mwd ~ 0.4 Modot), while the third white dwarf is unusually massive (MWD ~ 0.8-0.9 Modot) for a post-common envelope system.