The low excitation properties of the planetary nebula (PN) NGC 6720 are known to be unusual, and to imply large ring/core emission ratios. We point out that such characteristics are by no means confined to this source alone, and that high ratios may occur in a large fraction of elliptical and circular PNe. Such trends may arise because of the presence of thin low-excitation emission sheets `wrapped' within and around the primary outflows. The widths of such shells are required to be exceedingly small, and may (for certain cases) be of order <<10-2pc. Such a mechanism appears capable of explaining most of the observed emission properties, and may arise through shock interaction between differing envelopes. Alternative explanations in terms of bipolar or cylindrical outflows are shown to be implausible.