I will discuss how the acoustic oscillations that propagate in the photon-baryon fluid during the first million years of the Universe provide a robust method for measuring the cosmological distance scale. The distance that the sound can travel can be computed to high precision and creates a signature in the late-time clustering of matter that serves as a standard ruler. Galaxy clustering results from the Sloan Digital Sky Survey reveal this feature, giving a geometric distance to a redshift of 0.3 and an accurate measurement of Omega_matter. I will review our recent work on the theory and practice of the acoustic oscillation method and our latest cosmology results from SDSS-II. I will then present SDSS-III, which will use the acoustic method to produce 1% distance measurements in order to map the curvature and expansion history of the Universe and measure the evolution of dark energy.